The Best Reporting Tool for Public Relations Consultants

As a public relations consultant, creating impactful and comprehensive campaign reports is an essential part of our job. These reports not only showcase the success of my efforts, but also provide valuable insights for future campaigns. However, the process of compiling data, organizing it into a visually appealing format, and analyzing the results can be time-consuming and tedious.

CoverageBook is the ultimate PR reporting tool, streamlining the entire process and helping me create engaging campaign reports that impress my clients. In this blog post, I'll discuss how CoverageBook simplifies the reporting process and elevates the way I present my PR efforts.

Overview of CoverageBook

CoverageBook helps you collect and organize your media coverage - we're talking everything from online news articles and print pieces to social media chatter and even broadcast mentions. And the best part, it's all located in one easy-to-use spot. CoverageBook is like your one-stop-shop for all things PR reporting. It's all about making your life easier by providing a sleek, fast, and attractive way to showcase the results of your PR efforts.

Features that Make CoverageBook Stand Out

CoverageBook enables you to incorporate your earned media coverage regardless of where it is coming from - online news sites, traditional print, social media comments, or even TV spots. This tool quantifies your PR impact with easy-to-understand metrics - automatically calculating online readership, estimated coverage views, and social shares.

CoverageBook's PDF report feature generates a professionally-styled PDF of the coverage with just a few clicks enabling it to be easily shared with your clients and your team.

How CoverageBook Eases PR Pain Points

I used to rely on the analytics data provided from my media databases to create my monthly media coverage reports, but it was a time intensive process that produced a static document with statistics and a bunch of article links. CoverageBook has streamlined my reporting and delivers a much more impressive and comprehensive report that helps clients understand the IMPACT of our efforts.

CoverageBook quickly calculates all of your key metrics for you. Online readership, estimated coverage views, social shares, domain authority, and even the advertising value of your coverage, are presented in an attractive, professional, interactive visual format.

Use CoverageBook for Inspiring PR Reports

The report templates in CoverageBook aren't your run-of-the-mill, bland data presentations. The system enables you to present your PR achievements in a professional manner that’s visually appealing and captivating.

The more you use CoverageBook, the more you'll start to see the potential in your reports. You’ll start to see patterns, ideas, even little strokes of genius that you might have missed otherwise. Seeing your media coverage laid out so neatly and creatively could spark ideas for your next big PR campaign. It could inspire new angles for your press releases, fresh approaches to your media pitches, or even innovative ways to engage your audience on social media.

What CoverageBook Does NOT Do

It's important to understand that CoverageBook is NOT a media monitoring service and does not have the capability to find coverage. This is a tool for creating reports based upon the links to coverage that you input into the system.

This means that CoverageBook must be used in combination with media monitoring system such as MuckRack, Cision, or Meltwater. If you're on a tight budget, as many consultants are, you can also simply use Google to identify links to coverage. In fact, using CoverageBook to create coverage reports based on links found through Google and social media can be a cost-effective, professional alternative to the reporting features provided through the media monitoring services.

CoverageBook is Worth the Investment

CoverageBook is more than just a tool - it's a game-changer. Its efficiency is off the charts - it takes the usual grunt work of PR reporting and turns it into a breeze. It's comprehensive, meaning it doesn’t just do one thing well, it does a lot of things spectacularly.

CoverageBook is intuitive, easy to navigate, and even kind of fun to use. It doesn’t just simplify your life and save you time, it actually helps you shine a spotlight on the stellar work you're doing. It allows you to present your PR achievements in a way that's not only professional but also impressive and compelling. And in the fast-paced world of PR, where the pressure is always on to prove your worth, that's no small thing.

Four simple, flexible plans are available primarily based upon the number of clips that you can include in your reports each month.

So, is CoverageBook worth the investment? I'd say "absolutely!" But don't just take my word for it. Give it a try for yourself through their 30-day trial program! See how this remarkable tool can elevate your PR game to a whole new level. Trust me, not only will you appreciate it, but your clients will thank you!