The Best Social Media Monitoring Tool in 2024

Introduction to social media monitoring tools

Social media has become an integral part of our lives, with millions of people using platforms like Facebook, Twitter, and Instagram to connect and share information. Social media allows businesses to engage with their audience, build brand awareness, and drive sales. However, with the increasing amount of user-generated content, it can be challenging for businesses to track what is being said about their brand online. That's where social media monitoring tools come in.

I have used various media monitoring tools, including MuckRack, Cision, Meltwater, and Critical Mention, to track media coverage from "traditional" media outlets and online publications. While these do a great job of finding and analyzing print, digital, and broadcast coverage of my clients and their competitors, their ability to monitor social media coverage is lacking or non-existent.

Social media monitoring tools are a critical component of managing my clients' reputations because they help gather valuable insights about their audience, monitor the success of their marketing campaigns, and identify potential issues before they escalate. Using the proper social media monitoring tool, my clients can stay ahead of their competition and make informed decisions based on real-time data.

Brand24 is one of the best social media monitoring tools

With numerous social media monitoring tools available in the market, choosing the right one can be overwhelming. However, one tool stands out from the rest - Brand24. Brand24 is a comprehensive social media monitoring service that enables my clients to monitor their online presence effectively.

Brand24 monitors real-time mentions across various social media platforms, including Facebook, Twitter, Instagram, TikTok, YouTube, podcasts, and blogs. The tool provides a detailed analysis of sentiment, reach, and engagement, allowing my clients to measure the success of their social media campaigns and identify areas for improvement.

How to use Brand24 for social media monitoring

Using Brand24 for social media monitoring is simple. To get started, businesses must sign up for an account on the Brand24 website. Once registered, users can set up their monitoring projects by entering relevant keywords and selecting the social media platforms they want to track.

Brand24 will then start collecting data and provide businesses with real-time updates on social media mentions. Users can access their dashboard to view and analyze these mentions and set up custom alerts and filters to focus on specific keywords or locations.

To make the most of Brand24, businesses should regularly review the analytics and reports the tool provides. These insights can help identify trends, measure the success of social media campaigns, and make data-driven decisions to improve brand perception and engagement.

Features and functionalities of Brand24

• Mentions - Using the Mentions tab, Brand24 shows gives me a quick overview of the mentions and reach, and sentiment, of our brand mentions on social media over the past days, weeks, and months. Clicking on any point on the graph brings up the coverage received that day enabling me to evaluate each coverage instance.

• Summary - The summary tab shows me the most popular and latest mentions for a given date range and period. In addition to providing the top public profiles and most influential sites that have written about my clients, Brand24 also gives me an instant breakdown of the types of coverage and the platforms that carried the mentions.

• Analysis - This page provides an at-a-glance analysis of your social media coverage over a specific period. In addition to statistics including the number of mentions, estimated social media reach, and ad value equivalent, the most popular mentions are highlighted as well as mentions from the most popular public profiles.

• Sources - The sources of the social media mentions can be displayed by the number of mentions in a given time period, the number of visits to the mention, or the impact of the influencer that published the mention.

• Influencers - The list of influencers who have mentioned the brand on their channels is identified by platform and can be sorted by the number of mentions or followers, share of voice, and influence rating. A single click takes you directly to the influencer's channel.

• Comparison - The Comparison feature allows you to directly compare your social media coverage with another organization, such as a competitor. The head-to-head chart provides direct coverage comparisons in 10 areas and clearly indicates the leader in each category. Graphics comparing the number of mentions and share-of-voice show how my client is performing in comparison to their competitor.

• Reporting - Besides the ability to generate reports in PDF or Excel formats, Brand24 makes it easy to create an infographic showing an overview of crucial analytics with the click of a button!

Pricing and plans offered by Brand24

Brand24 offers flexible pricing plans to cater to the needs of businesses of all sizes. The tool offers a 14-day free trial, allowing firms to test its features and functionalities before committing. After the trial period, companies can choose from four plans - Individual, Team, Pro, and Enterprise.

Conclusion

In conclusion, monitoring social media is essential for businesses looking to stay ahead in the digital age. Media monitoring platforms that collect and analyze coverage published in print, digital, and broadcast media only give you part of the story. Staying on top of important topics and trending conversations over various social media channels requires a robust social media listening tool like Brand24. Using this tool, companies can gain valuable insights, measure the success of their social media campaigns, and address customer concerns in real-time.

Brand24 offers comprehensive features and functionalities, including real-time monitoring, sentiment analysis, and advanced analytics, making it the best social media monitoring tool in 2024. With its user-friendly interface and customizable alerts, Brand24 empowers businesses to make data-driven decisions and build a solid online presence. So, if you still need to start using a social media monitoring tool, it's time to give Brand24 a try and take your social media strategy to the next level.

Sign up for a 14-day free trial of Brand24 today and experience the power of social media monitoring for your business!